Perception Audits

A Perception Audit is a snapshot in time that can be used to understand how a technology company is being perceived by the industry analyst community. Undertaken annually, the results of the Audit will show how a company's perception has changed over time. Thus the Audit is an extremely valuable tool and form of measurement.

Due to the quantity and quality of analyst relationships worldwide, response rates of more than 40% are regularly achieved.

Benefits of this service include:

  • Intelligence derived from a Perception Audit will help senior decision-makers and spokespeople much
  • A Perception Audit is a comparatively low cost but high value exercise to undertake

Comments from customers include:

For us an analyst perception audit was key for us to be able to measure the year-on-year improvements brought about through increased analyst engagement as well as other press and media activities, Clearswift

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