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Strategy

Key to success with the industry analyst community is planning. Approaching Analyst Relations in a disorganised fashion will seriously compromise an analyst's perception of a company. Consequently vendors that are serious about Analyst Relations should consider the following, not only in terms of corporate planning but in developing an Analyst Relations' strategy too:

  • Where are we now?
  • Where do we want to be?
  • How do we get there?
  • How do we ensure arrival?

Thus an Analyst Relations' strategy should be an extension of a vendor's corporate communications strategy. Only then can corporate objectives be successfully met.

Benefits of this service include:

  • Formulaic planning of Analyst Relations, that dovetails into a vendor's corporate communications strategy
  • Portraying a vendor in a professional light to the analyst community
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