Industry Analyst Relations: Training

Analysts Matter


Analyst Relations is a business critical function for those involved in technology, telecommunications and services. Get it right and accolades will ensue. Get it wrong and a vendor's hard won reputation could be in tatters. 'Analysing analysts' is an intensive full-day training course. Part I provides answers to the following questions:

  • What is an industry analyst?
  • How do industry analysts conduct their research?
  • What type of services do analysts provide?
  • Who are the main industry analyst companies?
  • Positioning of industry analyst companies in the marketplace
  • What is the current economic landscape for these companies?
  • Research programs vs consulting projects
  • Pricing
  • Promotion

In Part II, delegates will examine the relationship between industry analysts, vendors and their agents, providing answers to the following:

  • How to find the right market analyst
  • The briefing session and how it should be handled
  • How to build better relationships with industry analysts

In Part III, delegates will examine the differences between Analyst Relations and Media Relations, whilst Part IV will examine Analyst Relations vs Investor Relations. They will also craft an analyst relations' strategy.

Participants will scrutinise over c70 industry analyst companies active worldwide including 451 Research , Forrester Research, Gartner, Nelson Hall, IDC, Juniper Research, Ovum, Pierre Audoin Consultants (PAC ), Strategy Analytics, Tekplus, to name a few. The training session is highly interactive and has been proven to help businesses work more efficiently.

Benefits of the course include:

  • To understand the industry analyst community and how it works
  • To increase the likelihoodo of being written and spoken about
  • To improve the effectiveness and efficiency the delegates’ work and, thus, their organisations.


  • Senior communications or marketing professionals.
  • Users of strategic intelligence produced by analysts.
  • Senior vendor decision-makers responsible for communicating with the analyst community.


Kim Crosby, an Analyst Relations Consultant, formerly of key analyst companies the Hewson Group and IDC.

Price: £850 + VAT per delegate

This training can also be delivered cost-effectively in-house.

Read comments from Analyst Relations' course delegates.

Read the top ten tips for communicating with industry analysts.

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